Simon Data

Getting started with Customer Data Integration (CDI)

Article

Getting started with Customer Data Integration (CDI)

Why composable CDPs benefit CRM teams

Article

Why composable CDPs benefit CRM teams

Improving customer loyalty and retention in a chaotic world

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Improving customer loyalty and retention in a chaotic world

Streamlining customer marketing workflows

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Streamlining customer marketing workflows

Understanding the ROAS formula to achieve paid media success

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Understanding the ROAS formula to achieve paid media success

The best ways to build customer loyalty in 2024

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The best ways to build customer loyalty in 2024

How CDPs leverage Snowflake to create hyper-personalized customer experiences

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How CDPs leverage Snowflake to create hyper-personalized customer experiences

The CDP schism: Salesforce vs. Snowflake in the battle for your data

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The CDP schism: Salesforce vs. Snowflake in the battle for your data

The key takeaways and latest insights from BFCM 2023

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The key takeaways and latest insights from BFCM 2023

The top customer marketing trends to expect in 2024

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The top customer marketing trends to expect in 2024

Four ways CRM marketers measure incrementality

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Four ways CRM marketers measure incrementality

Why marketers should implement a DMARC policy now

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Why marketers should implement a DMARC policy now

The psychology of a discount

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The psychology of a discount

Lifecycle Marketing: Definitions, Benefits and Strategies

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Lifecycle Marketing: Definitions, Benefits and Strategies

Email deliverability do's & don'ts during the holidays A marketer's guide to navigating the peak season email rush

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Email deliverability do's & don'ts during the holidays A marketer's guide to navigating the peak season email rush

Behavioral targeting strategies for ecommerce brands during the holidays

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Behavioral targeting strategies for ecommerce brands during the holidays

How to prepare your customer data for composability

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How to prepare your customer data for composability

Simon Data recognized as a leader in Snowflake's 2023 Modern Marketing Data Stack Report

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Simon Data recognized as a leader in Snowflake's 2023 Modern Marketing Data Stack Report

Simon Data + Agency Partners: A Marketer's Secret Weapon

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Simon Data + Agency Partners: A Marketer's Secret Weapon

Hack your paid media performance with first-party data

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Hack your paid media performance with first-party data

How Simon Data and Power Digital are using first party data to boost TikTok ad performance

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How Simon Data and Power Digital are using first party data to boost TikTok ad performance

Powered by Snowflake: Why we rebuilt our CDP's segmentation tool on Snowflake

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Powered by Snowflake: Why we rebuilt our CDP's segmentation tool on Snowflake

Simon Data Claims Top Leader Ranking from G2's Momentum Grid for CDPs for Fifth Consecutive Quarter

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Simon Data Claims Top Leader Ranking from G2's Momentum Grid for CDPs for Fifth Consecutive Quarter

How to build a modern marketing data stack for CRM personalization

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How to build a modern marketing data stack for CRM personalization

Introducing the first fully Snowflake-connected CDP

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Introducing the first fully Snowflake-connected CDP

How to improve the marketing data-request process

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How to improve the marketing data-request process

What Is a CDP?

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Marketing Data Management: Understanding Its Importance, Benefits, & Challenges

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Marketing Data Management: Understanding Its Importance, Benefits, & Challenges

CDP vs. ESP: Which Will Benefit Your Business More?

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CDP vs. ESP: Which Will Benefit Your Business More?

The Secrets of Successful Marketing Campaign Orchestration

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The Secrets of Successful Marketing Campaign Orchestration

The myth of the best-in-class vs. all-in-one solution debate

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The myth of the best-in-class vs. all-in-one solution debate

What Is Omnichannel Marketing? Examples and Tips

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What Is Omnichannel Marketing? Examples and Tips

Customer Micro-segmentation Marketing: Benefits & Best Practices

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Customer Micro-segmentation Marketing: Benefits & Best Practices

How to Warm Up an IP Address and Domain the Right Way

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How to Warm Up an IP Address and Domain the Right Way

The Conundrum Between Packaged & Composable CDPs

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The Conundrum Between Packaged & Composable CDPs

Re-Thinking Tomorrow's Data-Driven Applications

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Re-Thinking Tomorrow's Data-Driven Applications

Why Marketers Need Cloud Data Warehouses (CDWs)

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Why Marketers Need Cloud Data Warehouses (CDWs)

Using data effectively has become a top challenge for marketers

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Using data effectively has become a top challenge for marketers

Customer Behavior is Changing. Are You Paying Attention?

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Customer Behavior is Changing. Are You Paying Attention?

State of the Marketing Stack: Thriving in a Data-Driven World

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State of the Marketing Stack: Thriving in a Data-Driven World

From Back Seat Drivers to Co-Pilots: How Marketers Can Work More Effectively with Data Teams

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From Back Seat Drivers to Co-Pilots: How Marketers Can Work More Effectively with Data Teams

Adapt to Survive: What Marketers Can Learn About This Major Airline's Holiday Fiasco

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Adapt to Survive: What Marketers Can Learn About This Major Airline's Holiday Fiasco

Cookieless tracking: Why we are heading for a cookieless future and 5 tips to prepare

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Cookieless tracking: Why we are heading for a cookieless future and 5 tips to prepare

Serving Your Customers & The Recipe for Success in Choosing a CDP

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Serving Your Customers & The Recipe for Success in Choosing a CDP

The Growth Minded Data Stack: Unlock the Power of a Full Customer 360

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The Growth Minded Data Stack: Unlock the Power of a Full Customer 360

Which Type of Customer Data Platform is Best for You

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Which Type of Customer Data Platform is Best for You

Marketing Campaigns we're Admiring this Valentine's Day

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Marketing Campaigns we're Admiring this Valentine's Day

Market Segmentation Analysis: Definition and Examples

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Market Segmentation Analysis: Definition and Examples

Why Lifecycle Marketing is the Key to Sustained Consumer Engagement

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Why Lifecycle Marketing is the Key to Sustained Consumer Engagement

CRM vs. CDP: Understanding the Differences for Your Marketing Goals

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CRM vs. CDP: Understanding the Differences for Your Marketing Goals

Reverse ETL: What Is It & Why It's Important

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Reverse ETL: What Is It & Why It's Important

Why Audience Segmentation Needs a Customer Data Platform

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Why Audience Segmentation Needs a Customer Data Platform

Simon Data and Snowflake Make Customer Data Accessible to Marketers

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Simon Data and Snowflake Make Customer Data Accessible to Marketers

Understanding Customer Data: Types, and How to Collect and Segment

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Understanding Customer Data: Types, and How to Collect and Segment

Customer Analytics: What It Is & How to Track Metrics

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Customer Analytics: What It Is & How to Track Metrics

Zero-Party Data and Its Importance to Marketers in 2022

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Zero-Party Data and Its Importance to Marketers in 2022

Reverse ETL: What Is It & Why It's Important

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Reverse ETL: What Is It & Why It's Important

What Does a Customer Data Platform Do?

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What Does a Customer Data Platform Do?

Types of Customer Data Platforms (CDPs) and How to Choose the Right One

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Types of Customer Data Platforms (CDPs) and How to Choose the Right One

Holiday email tips to unwrap success and maximize engagement

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Holiday email tips to unwrap success and maximize engagement

First Impressions: The 'Friend A' Welcome Experience Strategy

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First Impressions: The 'Friend A' Welcome Experience Strategy

Data Trends & Technology: A FAQ for Marketers

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Data Trends & Technology: A FAQ for Marketers

Customer Segmentation: Definition, Methods, and Benefits

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Customer Segmentation: Definition, Methods, and Benefits

The Hidden Cost of Complexity to your Team's Productivity

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The Hidden Cost of Complexity to your Team's Productivity

Doing More with Less

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Doing More with Less

Personalized Marketing Can Increase Profits

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Personalized Marketing Can Increase Profits

Simon Data + Technology Partners: A Marketer's Dream Team

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Simon Data + Technology Partners: A Marketer's Dream Team

What To Do When Your ESP Increases Its Price (Despite The Looming Recession)

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What To Do When Your ESP Increases Its Price (Despite The Looming Recession)

Data Warehouses vs ETL and How They Work Together

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Data Warehouses vs ETL and How They Work Together

Solutions for Customer Journey Challenges with Simon

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Solutions for Customer Journey Challenges with Simon

Op-Ed: Can Anything Just Call Itself a CDP?

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Op-Ed: Can Anything Just Call Itself a CDP?

Marketing Cloud vs Cross-Channel Marketing Platforms

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Marketing Cloud vs Cross-Channel Marketing Platforms

Why a CDP is the Key to Cross-Channel Marketing

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Why a CDP is the Key to Cross-Channel Marketing

How iOS 15 Privacy Updates Affect Email Marketing Tactics

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How iOS 15 Privacy Updates Affect Email Marketing Tactics

Simon Data Launches NFT Platform Allowing Brands To Finally Own Their Customer Data

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Simon Data Launches NFT Platform Allowing Brands To Finally Own Their Customer Data

5 Trends Impacting Data Strategies and How Top Brands Use Data

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5 Trends Impacting Data Strategies and How Top Brands Use Data

Simon's Native SMS Marketing, Powered by Attentive

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Simon's Native SMS Marketing, Powered by Attentive

Identity+: Making Identity Resolution Accessible to Marketers

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Identity+: Making Identity Resolution Accessible to Marketers

How To Use Customer Data For Marketing

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How To Use Customer Data For Marketing

Simon Data and Attentive Announce Integration

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Simon Data and Attentive Announce Integration

The Ultimate Guide to Trigger Marketing

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The Ultimate Guide to Trigger Marketing

Simon Named a Gartner Cool Vendor for Multichannel Marketing 2020

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Simon Named a Gartner Cool Vendor for Multichannel Marketing 2020

Predictive Modeling Use Cases

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Predictive Modeling Use Cases

The Ultimate Guide to Data Orchestration

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The Ultimate Guide to Data Orchestration

The Ultimate Guide to Lifecycle Marketing

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The Ultimate Guide to Lifecycle Marketing

The Ultimate Guide to Customer Data Management

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The Ultimate Guide to Customer Data Management

Navigating Personalization in a Privacy-Driven Marketing Landscape

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Navigating Personalization in a Privacy-Driven Marketing Landscape

The Ultimate Guide to Email Marketing Software

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The Ultimate Guide to Email Marketing Software

The Ultimate Guide to Cross-Channel Marketing

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The Ultimate Guide to Cross-Channel Marketing

Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences

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Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences

CDP vs DMP: What's the Difference, and Which is Right For You?

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CDP vs DMP: What's the Difference, and Which is Right For You?

The Ultimate Guide to the 360-Degree Customer View

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The Ultimate Guide to the 360-Degree Customer View

Bringing the Lifecycle Marketing Sandwich to Work

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Bringing the Lifecycle Marketing Sandwich to Work

Why Data Shouldn't Be an Afterthought in Your Business Strategy

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Why Data Shouldn't Be an Afterthought in Your Business Strategy

Concerns About Data Privacy

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Concerns About Data Privacy

Simon Data 4x Leader in CDP Space via Winter G2 Rankings

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Simon Data 4x Leader in CDP Space via Winter G2 Rankings

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