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New North exists to help B2B technology companies grow with better marketing – because B2B technology marketing is hard.
We’ve found that companies in the B2B tech space are selling high-price-point offerings to niche audiences. That’s a difficult task, especially when clients don’t fully understand the value that companies provide. As a result, too many organizations are spending marketing budgets without a clear strategic plan and little hope for measurable results.
But marketing doesn’t have to be a mystery.
We’ve helped Fortune 500 firms and growing tech startups to hit growth goals, enter new markets, and get acquired. Our strategies are driven by data and our results are measurable. Today, after years of honing processes and assembling an expert team, New North is built to make B2B technology marketing easier – and more effective.
Partner
High Alpha is a venture studio.
We create and fund B2B SaaS companies.
We started the first venture studio with a focus on creating a new model for entrepreneurship. A venture studio combines company building with venture funding in order to compress time, iterate quickly, and scale more ambitiously than would otherwise be possible. Since our launch in 2015, we’ve created 21 new companies—and counting—and invested in over 45 world-class founders that are changing the landscape of B2B SaaS.
Partner
Headquartered in Indianapolis, Indiana, Trava exists to protect small and midsize businesses from the potential damage of cyber threats. By integrating assessment, mitigation, and insurance into one, convenient cyber risk management platform, Trava enables business owners and IT professionals to operate secure, productive businesses without fear of interruption or loss caused by cyber incidents. Whether you run a business or provide support services to small and mid-market clients, Trava can help you manage cyber risk in a new—and better—way. To learn more about Trava, visit travasecurity.com.
Specialites:
cyber risk management, vulnerability assessment, vCISO services, cyber insurance, compliance, SOC2, cyber risk score, cyber risk assessment, proactive cybersecurity, cybersecurity posture, cybersecurity strategy, social engineering, byod, cyber policy, cyber threats, cybersecurity for SaaS companies, cybersecurity for SMBs.
Security
DevSecOps
+ 4 more
Vulnerability Scanner, Security and Privacy Services, Cybersecurity Consulting, and Cybersecurity Consulting
Create, send, and track email marketing campaigns in minutes. With our email marketing software, you can easily design custom email, set up automated campaigns, and see how your marketing efforts affect your bottom line—right from your Square Dashboard.
Contract Mgmt.
Demand Generation
+ 56 more
Loyalty Management, Email Marketing, Email Template Builder, E-Commerce Platforms, Sales Tools, Retail, Other Retail, Retail Management Software, Payment, Payment Processing, Payment Gateways, ERP, Accounting & Finance, Order Management, Accounts Receivable, Billing, IT Management, Customer Service, Appointment Reminder, Content Management, Website Builder, Security, Data Security, Secrets Management Tools, Supply Chain & Logistics, Inventory Management, Inventory Control, HR, Benefits Administration, Time & Attendance, Payroll, Contractor Payments, Employee Scheduling, Core HR, Analytics Tools & Software, Other Analytics, Marketing, Online Appointment Scheduling, Vertical Industry, Financial Services, Other Finance & Insurance, Hospitality, Restaurant, Restaurant Management, Collaboration & Productivity, Google Workspace Creative Tools, Commerce, E-Commerce, Multichannel Retail, Subscription Billing, Shopping Cart, POS, Restaurant POS, Retail POS, Banking as a Service (BaaS), and Marketplace Apps
Loopio is the leading RFP Response Management software that helps businesses supercharge and scale their response process for RFPs, RFIs, Security Questionnaires, and more.
It all starts with our unique approach to content management, which not only gives your team on-demand access to the information they need to respond to RFPs, but also keeps it up-to-date, organized, and built to scale with your business. Our Intelligent Automation tools eliminate the tedious tasks that slow you down. With
Proposal
RFP
+ 7 more
Salesforce AppExchange Apps, Vendor Security and Privacy Assessment, Sales Tools, Quote Management, Security, Risk Assessment, and Marketplace Apps
Social Media Marketing
Social Media Listening Tools
+ 54 more
Digital Governance, Incident Response, Email Encryption, IT Management, Enterprise Information Archiving, Data Recovery, Backup, Email Archiving, IT Infrastructure, Data Integration Tools, Cloud Data Integration, Cloud Migration, Security, Cloud Security, Cloud File Security, Cloud Compliance, Cloud Access Security Broker (CASB), User Threat Prevention, Insider Threat Management (ITM), Web Security, Browser Isolation, Website Security, Fraud Detection, System Security, Security Orchestration, Automation, and Response (SOAR), Threat Intelligence, Email Security, Intelligent Email Protection, Cloud Email Security, Secure Email Gateway, Email Anti-spam, Endpoint Protection, Endpoint Detection & Response (EDR), Network Security, Software-Defined Perimeter (SDP), Zero Trust Networking, Network Sandboxing, Data Security, Mobile Data Security, Data Loss Prevention (DLP), Vulnerability Management, Security Awareness Training, Marketing, Data Privacy, Sensitive Data Discovery, Governance, Risk & Compliance, Regulatory Change Management, Vertical Industry, Legal, eDiscovery, Email Backup, Digital Communications Governance, Zero Trust, and Zero Trust Architecture
Valimail is a pioneering, identity-based, anti-phishing company that has been ensuring the global trustworthiness of digital communications since 2015. Valimail delivers the only complete, cloud-native platform for validating and authenticating sender identity to stop phishing, protect and amplify brands, and ensure compliance. Valimail has won more than a dozen prestigious cybersecurity technology awards and authenticates billions of messages a month for some of the world's biggest companies and organizations, including Uber, Fannie Mae, WeWork, and the U.S. Agency for International Development.
Increase customer demand for your products and services, create seamless customer experiences, and improve marketing results with Dynamics 365 Marketing.
CRM
AI Sales Assistant
+ 445 more
Field Sales, Conversation Intelligence, Sales Coaching, Sales Analytics, Sales Intelligence, Session Replay, Customer Data Platform (CDP), Marketing Analytics, Marketing Automation, Marketing Calendar, SEO Tools, Internal Communications, Webinar, E-Commerce Platforms, Contact Center Knowledge Base, Video, Procurement, Employee Engagement, Corporate Wellness, Data Quality, Office Suites, Project Collaboration, Mobile Backend-as-a-Service (mBaaS), Big Data Integration Platforms, Wide Column Database, Image Recognition, Sales Acceleration, Sales Tools, Sales Platforms, CAD & PLM, GIS, Machine Translation, Incident Response, C/C++ Integrated Development Environments (IDE), Virtual Private Servers (VPS), Process Mining, Content Delivery Network (CDN), Productivity Bots, No-Code Development Platforms, Containerization, Container Monitoring, Container Management, Container Orchestration, Container Registry, ERP, Project, Portfolio & Program Management, Earned Value Management, Work Management, Project Management, Task Management, Project and Portfolio Management, ERP Systems, Professional Services Automation, Process ERP, Mixed Mode ERP, Discrete ERP, Purchasing, Strategic Sourcing, Procure to Pay, Accounts Payable (AP) and Spend Analysis, Distribution ERP, Accounting & Finance, Corporate Performance Management (CPM), Financial Close, Accounting, Financial Analysis, IT Management, Software Asset Management Tools, IT Service Management (ITSM) Tools, Other IT Management, Message Queue (MQ), Mobile Device Management (MDM), Other Product Suites, Enterprise Mobility Management, Cloud Migration Assessment Tools, Virtual IT Labs, Cloud Cost Management, Unified Endpoint Management (UEM), Process Automation, Robotic Process Automation (RPA), Business Process Management, Data Recovery, Disaster Recovery as a Service (DRaaS), Backup, Data Replication, Server Backup, Columnar Databases, Cloud Management Platforms, Enterprise IT Management, Data Governance, IT Infrastructure, Database Software, NoSQL Databases, Document Databases, Graph Databases, Key Value Databases, Database as a Service (DBaaS), Database Management Systems (DBMS), Big Data, Big Data Analytics, Big Data Processing and Distribution, Desktop Database, Structured Data Archiving and Application Retirement, Relational Databases, Data Management Suites, Desktop as a Service (DaaS), Blockchain, Blockchain Platforms, Blockchain as a Service, Smart Contracts, Remote Desktop, Data Center Infrastructure Management (DCIM), Server Monitoring, Data Exchange Platforms, Load Balancing, Infrastructure as a Service (IaaS), Master Data Management (MDM), Operating System, Cloud Computing Platforms, Server Virtualization, Hyperconverged Infrastructure (HCI) Solutions, Web Accelerator, Web Server Accelerator, Application Server, Data Integration Tools, Cloud Data Integration, Cloud Migration, ETL Tools, Stream Analytics, Enterprise Service Bus (ESB), iPaaS, On-Premise Data Integration, Other IT Infrastructure, Cloud File Storage, Data Warehouse, Network Management Tools, Monitoring, Observability Solution Suites, Cloud Infrastructure Monitoring, Network Monitoring, Application Performance Monitoring (APM), Storage Management, Object Storage Solutions, Archive Storage Solutions, Block Storage, Hybrid Cloud Storage Solutions, AIOps Platforms, Virtual Private Cloud (VPC), AR/VR, Augmented Reality, AR Training Simulator, AR Collaboration Tools, Customer Service, Live Chat, Help Desk, Proactive Notification, Experience Management, Digital Customer Service Platforms, Call & Contact Center, Field Service Management, Customer Self-Service, Content Management, Enterprise Content Management (ECM), File Migration, Cloud Content Collaboration, Online Form Builder, Website Builder, Localization, Security, Risk Assessment, IT Risk Management, Cloud Security, Cloud Workload Protection Platforms, Cloud File Security, Cloud Compliance, Cloud Security Monitoring and Analytics, Cloud Security Posture Management (CSPM), Cloud Data Security, Cloud Access Security Broker (CASB), Extended Detection and Response (XDR) Platforms, User Threat Prevention, User and Entity Behavior Analytics (UEBA), Insider Threat Management (ITM), Identity Threat Detection and Response (ITDR), Web Security, DDoS Protection, Identity Management, Customer Identity and Access Management (CIAM), Multi-Factor Authentication (MFA), Privileged Access Management (PAM), Biometric Authentication, Passwordless Authentication, Cloud Directory Services, User Provisioning and Governance Tools, Identity and Access Management (IAM), Single Sign-On (SSO), Decentralized Identity, System Security, Security Information and Event Management (SIEM), IoT Security Solutions, Digital Forensics, Security Orchestration, Automation, and Response (SOAR), Threat Intelligence, Email Security, Intelligent Email Protection, Cloud Email Security, Secure Email Gateway, Email Anti-spam, Endpoint Protection, Endpoint Protection Suites, Endpoint Detection & Response (EDR), Endpoint Protection Platforms, Endpoint Management, Antivirus, Network Security, Business VPN, Firewall Software, Network Access Control (NAC), Network Security Policy Management (NSPM), Zero Trust Networking, Data Security, Secrets Management Tools, Data-Centric Security, Encryption Key Management, Data Loss Prevention (DLP), Vulnerability Management, Attack Surface Management, Patch Management, Risk-Based Vulnerability Management, DevSecOps, Log Analysis, Secure Code Review, Container Security, Vulnerability Scanner, Web Application Firewall (WAF), Software Composition Analysis, Confidentiality, Encryption, Certificate Lifecycle Management (CLM), Development, Repository Management, Product Management, API Development, Game Development, Gaming Tools, Web Frameworks, Other Web Frameworks, API Management, Other Development, Cloud Platform as a Service (PaaS), Editor, Text Editor, Integrated Development Environments (IDE), Java Integrated Development Environments (IDE), .NET Integrated Development Environments (IDE), Application Development, Mobile Development, Mobile Development Platforms, Rapid Application Development (RAD), Low-Code Development Platforms, Application Development Platforms, API Marketplace, Portals, Component Libraries, Software Testing, Video Platform as a Service (VPaaS), DevOps, CI/CD Tools, Continuous Integration, Build Automation, Continuous Delivery, Configuration Management, Cloud Infrastructure Automation, Source Code Management, Version Control Software, Version Control Hosting, Peer Code Review, Batch Management, Application Release Orchestration, DevOps Platforms, Supply Chain & Logistics, Inventory Management, Warehouse Management, Artificial Intelligence, Deep Learning, Artificial Neural Network, Voice Recognition, MLOps Platforms, Data Science and Machine Learning Platforms, Conversational Intelligence, AI Agents, Bot Platforms, Natural Language Processing (NLP), Natural Language Understanding (NLU), Text to Speech, Natural Language Generation (NLG), Machine Learning, Digital Advertising Tech, Retail Media Advertising Platforms, Social Media Advertising, Paid Search Advertising, HR, Workforce Management, Talent Management, Training eLearning, Learning Experience Platforms (LXP), Analytics Tools & Software, Other Analytics, Enterprise Search Software, Analytics Platforms, Time Series Intelligence, Statistical Analysis, Text Analysis, Business Intelligence, Location Intelligence, Embedded Business Intelligence, Marketing, Conversion Rate Optimization Tools, Heatmap Tools, Data Privacy, Data Privacy Management, Other Privacy, Sensitive Data Discovery, Identity Verification, Data Subject Access Request (DSAR), Office Management Software, Org Chart, Presentation, Survey, Email, Email Management, Email Client, Calendar, Online Appointment Scheduling, ADP Marketplace Apps, ServiceNow Store Apps, Spreadsheets, Browser, Document Creation, Governance, Risk & Compliance, GRC Tools, Audit Management, Vertical Industry, Nonprofit, Nonprofit CRM, Volunteer Management, Donor Management, Life Sciences, Other Life Sciences, Sustainability Management, Automotive, Connected Car, Oil and Gas, Oil and Gas Simulation and Modeling, Legal, eDiscovery, Health Care, Other Health Care, Education, Online Course Providers, Design, 3D Design, 3D Rendering, Video Hosting, Video Editing, OTT Platforms, Other Video, Graphic Design, Desktop Publishing, Software Design, Wireframing, Diagramming, Photography, Photo Management, Collaboration & Productivity, Mind Mapping, Note-Taking Software, Team Collaboration, Visual Collaboration Platforms, Screen Sharing, Collaborative Whiteboard, Employee Intranet, Google Workspace Academic, Video Conferencing, Objectives and Key Results (OKR), Room Systems, Business Instant Messaging, Ecosystem Service Providers, Professional Services, Managed IT Services, Managed Services, Managed IoT Services, Development Services, Web Developers, .NET Developers, IoT Management, IoT Device Management Platforms, Connected Worker Platform, IoT Platforms, IoT Operating Systems, IoT Edge Platforms, Commerce, E-Commerce, E-commerce Fraud Protection, Security and Privacy Services, Vulnerability Assessment Services, Incident Response Services, Other Security Services, Threat Intelligence Services, Hosting, Managed DNS Providers, Enterprise Content Delivery Network (eCDN), Web Hosting, Microsoft Consulting Services, Web Data Providers, Database DevOps Software, Java Development Kit (JDK) Distributions, API Platforms, Synthetic Media, Cloud Detection and Response (CDR), Cloud-Native Application Protection Platform (CNAPP), Data as a Service (DaaS), Generative AI, AI Code Generation, AI Image Generators, Large Language Models (LLMs), Intelligent Document Processing (IDP), Cloud Infrastructure Entitlement Management (CIEM), Generative AI Infrastructure, Enterprise Social Networking (ESN), Runbook Automation, Marketplace Apps, Digital Communications Governance, Carbon Accounting, Employee Experience, Microsoft Ecosystem Services, Zero Trust, Zero Trust Architecture, Business Automation Platforms (BAPs), Zero Trust Platforms, Large Language Model Operationalization (LLMOps), AI Agent Builders, Edge AI Platforms, Secure Enterprise Browser, and Datadog Consulting Services
ServiceNow allows employees to work the way they want to, not how software dictates they have to. And customers can get what they need, when they need it.
Procurement
Vendor Security and Priva...
+ 117 more
Digital Banking Platforms, Incident Response, Operational Risk Management, No-Code Development Platforms, Containerization, Container Monitoring, ERP, Project, Portfolio & Program Management, Task Management, Project and Portfolio Management, Purchasing, Spend Management, Asset Management, Enterprise Asset Management (EAM), IT Management, Software Asset Management Tools, IT Service Management (ITSM) Tools, Service Desk, Other IT Management, Telecom Expense Management (TEM) Services, Cloud Cost Management, Process Automation, Robotic Process Automation (RPA), Application Portfolio Management, Incident Management, Enterprise Architecture Tools, IT Asset Management, Cloud Management Platforms, Enterprise IT Management, IT Infrastructure, Data Integration Tools, Cloud Data Integration, iPaaS, Monitoring, Enterprise Monitoring, Observability Solution Suites, Database Monitoring, Cloud Infrastructure Monitoring, Log Monitoring, Application Performance Monitoring (APM), AIOps Platforms, Customer Service, Live Chat, Help Desk, Digital Customer Service Platforms, Call & Contact Center, Call Center Infrastructure (CCI), Contact Center Workforce, Social Customer Service, Field Service Management, Customer Self-Service, Conversational Support, Security, Risk Assessment, System Security, Security Orchestration, Automation, and Response (SOAR), Data Security, Data-Centric Security, Vulnerability Management, Risk-Based Vulnerability Management, Development, Product Management, Application Development, Mobile Development, Mobile Development Platforms, Rapid Application Development (RAD), Low-Code Development Platforms, Application Development Platforms, API Marketplace, Software Development Analytics Tools, DevOps, CI/CD Tools, Continuous Integration, Continuous Delivery, Configuration Management, DevOps Platforms, Value Stream Management, Artificial Intelligence, HR, HR Service Delivery, Talent Management, Recruiting, Talent Acquisition Suites, Onboarding, Relocation Management, Training eLearning, Corporate Learning Management Systems, HR Case Management, Core HR, Office Management Software, SAP Store, Meeting Room Booking Systems, Governance, Risk & Compliance, Third Party & Supplier Risk Management, Regulatory Change Management, Audit Management, Enterprise Risk Management (ERM), Business Continuity Management, Policy Management, Vertical Industry, Legal, Enterprise Legal Management (ELM), Health Care, Patient Experience, Interactive Patient Care Systems (IPC), Ecosystem Service Providers, IoT Management, Connected Worker Platform, Environmental, Social, and Governance (ESG) Reporting, Generative AI, Customer Service Automation, AI Chatbots, ServiceNow Consulting Services, Marketplace Apps, Business Automation Platforms (BAPs), Strategic Portfolio Management, and AI Agent Builders
AI Sales Assistant
Sales Intelligence
+ 16 more
Marketing Account Intelligence, Account-Based Data, Sales Tools, IT Infrastructure, Address Verification, Security, Identity Management, Biometric Authentication, Data Privacy, Identity Verification, Governance, Risk & Compliance, Third Party & Supplier Risk Management, Anti Money Laundering, Vertical Industry, Financial Services, and Financial Data APIs