Nonprofit organizations can ask for donations in myriad ways. For example, common tactics include a TV ad promoting a phone number that supporters can call, to signs that include an organization's website. But one of the most effective modern methods is text messaging. Let's dive into the details of text-to-give and how to incorporate it into your events.

In the United States, more than 97% of people own a cell phone. The number of smartphone users has more than doubled since 2011, reaching 85% in 2021. The ubiquity of these devices is an excellent opportunity for nonprofits to streamline fundraising and make mobile donations as painless as possible.

SMS messaging is a highly effective tool for nonprofits in general. But this technology is particularly advantageous as a part of in-person fundraising events. By focusing donations into one secure texting pipeline, gathering donations at an event is easier than ever. A nonprofit working to expand its reach and increase fundraising should take advantage of our collective reliance on smartphones. When people trust that SMS donations are a safe way to donate, they're more likely to invest in a cause they care about-and it just takes seconds to send money.

Let's dive into the details of text-to-give and how to incorporate it into your events.