Associated with
Patricia Lalisan Bautista
Dan Kalmar
Posted Oct 18, 2022
•
9 min read
The Case Study Is Dead. Long Live the Customer Story
More of a watcher than a reader? Check out the webinar on this topic. Let me start with a question. Of course, I won't know if you answer it, but I'll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? I assume you think it's [...]
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