How Coveo Improved Lead to Account Matching Accuracy by 74%
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George Samaras George Samaras
Posted Nov 9, 2023 4 min read
How Coveo Improved Lead to Account Matching Accuracy by 74%

Complete Leads gave Coveo the ability to segment accounts and make changes to routing and merging rules in a more scalable way. Now the Marketing Operations team can spend less time manually cleaning up data in Salesforce and more on strategic initiatives to support the Sales and Marketing team