4 min read
Building Your Go-To-Market Team Around Your Customer's Journey
Building Your Go-To-Market Team Around Your Customer's Journey
Is this the end of the Sales Funnel, and rise of the Customer Journey Circle?
Why do some businesses have consistent success with Go-To-Market (GTM) team alignment when others fail - sometimes having similar products or services?
Most SaaS companies have their Go-To-Market teams set up focused on a model based in siloes. Marketing -> SDR -> Sales -> Customer Success.
Problem is, customers don't care about the structure of your company.
The way you need to structure your GTM team is not about you, it's about the customer.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Featured by Copy.ai
