Hey there, content folks 👋

So far, we talked about interviewing subject matter experts and customers to create content that showcases expertise, is helpful and actionable, and brings quality traffic to your site.

But let's be realistic-not every piece of content can be created like that 😅

For one, interviewing people always adds complexity to the process, so you can definitely ship faster when you don't rely on other parties.

For another, interviews are not the only way to get valuable information...

...you can also use publicly available data from trustworthy and verified sources.

Let's take a look at why and how to do it. To keep things practical, I'll use a success story from Mile Živković, who shared his process with me a few weeks ago.