Posted Nov 3, 2016
•
5 min read
Jumpstarting an ABM Pilot: The Power of Sales and Marketing Joint Planning
As an analyst in the account-based marketing service at SiriusDecisions, I recently had the opportunity to participate in a one-day workshop with a late-stage SaaS startup. The company had an opportunity to complement their broader demand creation strategy with a focused ABM model for a select group of accounts. This client had decided to focus on an [...]
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