Have you ever looked at a product on a company's website and seen an ad for it shortly after while reading your favorite blog? Or received an email later reminding you that you looked at the product? If so, you've experienced email remarketing.

Remarketing emails are a powerful way for you to reach people who engaged with your business but haven't converted. They help you draw those users back and get them to convert. In this go-to guide, we'll answer all your burning questions like:

1. What is email remarketing?
2. Why should I use email remarketing?
3. What types of remarketing emails are there?
4. What are email retargeting best practices?