CPGs, Telecomm, retail, auto, and beauty are just a few of the industries launching quizzes or gamified experiences to their consumers today. Quiz Commerce is an effective way to collect first-party, declared data at scale and increase consumer engagement in a conversational way.

Many brands, however, have different challenges they are aiming to solve, and therefore a different approach to measuring the impact of their quiz strategy.

Many CPG brands are investing in interactive quizzes to drive direct consumer engagement, consideration and audience insights. Maybe the eCommerce brand is looking to accelerate lead capture, and optimize the on-site experience with a "Product Finder" that recommends products and drives conversion.

The reason brands are investing in a quiz strategy often comes down to one of 3 primary reasons:

They need a fun way to collect consumer data that consumers actually want to engage with and that provides value back to them (and no, the 40 question survey in exchange for a chance to win a gift card is not considered value)
They have an overwhelming or difficult product selection and need to help guide consumers to the right products for them to shop (ie. Foundation Finders, Denim Finders).
They need to drive education of a new or emerging category (Take CBD, for example).
Now that we know WHY brands are investing in quiz strategies, let's look at HOW they're doing it!