The hospitality industry has evolved into a dynamic industry informed by customer preferences and driven by data. Successful hospitality brands must use data to make real-time decisions that drive direct bookings, enhance guest experiences, and generate revenue. In other words, your marketing team needs social media analytics. From Facebook and Instagram to Pinterest and TikTok, social media networks play an increasingly important role in shaping guest perceptions and influencing travel bookings. In this article, we'll explore how hospitality brands can use social media analytics to develop winning strategies that boost revenue-with the help of Agorapulse.