Nonprofits preparing for Giving Tuesday can maximize fundraising efficiency through text messaging, a direct and cost-effective channel with a 99% open rate. Building a subscriber list through integrated efforts is crucial, and the immediacy of texts makes them effective for time-sensitive calls to action. Crafting a successful strategy involves personalization, clear messaging, and an easy donation process. Multimedia engagement and post-Giving Tuesday follow-ups, facilitated by professional platforms like Tatango, contribute to sustained donor relationships. The key is to forge a personal connection, leveraging text fundraising not only for Giving Tuesday but throughout the year. Here are actionable steps to ensure your text messages drive engagement and donations.