Change Management for Creative Automation at Enterprise Brands
Posted Jun 22, 2021 4 min read
Change Management for Creative Automation at Enterprise Brands

As an enterprise marketer, you need to produce large amounts of engaging campaigns for every audience. Although these larger corporations typically have access to extensive production resources, many are still not creating the amount of content they need. In fact, the majority of shoppers (66%) find brand creative to be repetitive and want more creative [...]

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