What is Marketing's Role in Sales Enablement?
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Liz McBrayer Liz McBrayer
Posted Nov 17, 2020 2 min read
What is Marketing's Role in Sales Enablement?

Today, there are more barriers than ever to selling. The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Buyers today are informed and expect brands to aid them in the education process.

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