Soothing consumer anxieties with 'calm commerce'-a rising trend in retail
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Tara Ramroop Tara Ramroop
13 min read
Soothing consumer anxieties with 'calm commerce'-a rising trend in retail

There's an expectation that we're supposed to be able to "do" optimal; that if we can't achieve happiness, we can at least try to be better at every turn. See how brands are attempting to soothe customers with 'calm commerce.'

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