Guide to sales and marketing
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Adam Mertz Adam Mertz
43 min read
Guide to sales and marketing
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Everything you need to know to develop an in-depth marketing plan for a small business
Adam Mertz, VP of Social Development at The Social Concept, gives you the ten most important core concepts of sales and marketing today. This will affect your marketing plan for your small business and, ultimately, how you create and retain customers, and how you will obtain revenue. You'll also learn:

The five stages of your customer's buying cycle
Evaluating a lead's "BANT": budget, authority, need and timeline
Visualizing your campaign
Tying it all together into a 90-day marketing plan