With 65% of a company's revenue coming from repeat business, loyalty programs work by rewarding returning clients and building deeper relationships. That's why Disney, Walmart, Target, Nike, and 90% of all big brands now have them. But loyalty programs need a little festive cheer to incentivize spending and delight holiday shoppers. Here's how to sprinkle holiday magic on your customer loyalty program this year. Customer Loyalty Programs During the Holidays Some things just go well together. Mac and cheese, turkey and potatoes, and customer loyalty programs and the holidays. Customer loyalty programs work exceptionally well at Christmas because there's an