Amid today's crowded, digital-first landscape, authenticity isn't just a buzzword – it's a business strategy. "Behind the Logo: Linking Personal Branding to Business Success" explores how executives can leverage personal branding to drive business outcomes.

Gain valuable insights into why 71% of B2B buyers check social media as part of their vetting process, how job seekers evaluate potential employers through executive profiles, and what investors look for on social media.