As a social media manager, you may have your standard marketing toolset centered on scheduling, listening, reporting, and advertising tools. But if you work with an ecommerce company or clients, you need to master (or, at least, know how to integrate) a much wider range of marketing tools. What tools are essential for marketing an ecommerce business? Which platforms can help you save time and achieve better results? From social media and email platforms to automation and optimization solutions, let's look at 18 of the best e-commerce marketing tools you can use to promote your business and automate growth. Types