Email lead generation is significantly superior to other forms of lead generation.

We'd go so far as to say it's the most effective way to get customers. Email conversion rates are 40x higher than social media conversion rates for starters.

Think about it: email lands directly in consumers' inboxes.

You don't have to wait with baited breath for people to scroll past your post on their busy feeds and hope they click it.

But, to have the most success from email lead generation, you need a strategy. Having a goal and a structure will help you plan a path to success and gives you the foundations you need to measure, track, and tweak your strategy until it's bringing in the big bucks.

Here are some email lead generation tips to ensure you get it right.