Associated with
Jay Baer
Posted Jul 21, 2013
•
2 min read
25 Secrets - How I Wrote and Marketed a New York Times Best Selling Business Book
One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is "radical transparency." Today, when a majority of prospective customers have access to high-speed Internet access in the palms of their hands, what's the point in trying to hide? Why are you holding back?
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