How Cresta's RevOps team overhauled territory planning and lead routing
Associated with
 Stephen Daniels Stephen Daniels
Posted Nov 9, 2023 5 min read
How Cresta's RevOps team overhauled territory planning and lead routing

Cresta's RevOps team struggled to build out their sales territories and scale their lead routing process. Cresta used Traction Complete's suite of RevOps tools, including Complete Leads and Complete Hierarchies, to automate the building and maintenance of account hierarchies in Salesforce and overhaul their lead matching and routing process.