"Leverage our seamless, best-in-class solutions to drive scalable, next-gen performance." Sound familiar? If you're a B2B marketer, you've probably encountered (or even, God forbid, written) sentences like this, filled with buzzwords that leave readers scratching their heads-and zoning out faster than you can say "synergistic content paradigm shift."

Here's the disconnect: While marketers often reach for complex terminology, B2B buyers crave clarity. According to our recent benchmark study, 63 percent of marketers admitted to using jargon all or most of the time in their content. On the contrary, 72 percent of B2B buyers just want you to cut the crap and get to the point with straightforward, easily understandable language.

Such a gap underscores the importance of writing clearly in B2B marketing. This is not just about using simple words; it's about communicating complex concepts in a manner that resonates with your audience, irrespective of their familiarity with industry-specific terms.