The cancellation of E3 2023 signifies a significant shift in the gaming industry's event landscape, with major players like PlayStation, Microsoft, and Nintendo opting to host independent showcases. This strategic move grants them control over their announcements and allows for greater flexibility in event design, whether online, physical, or hybrid. By owning their showcases, companies can engage a global audience more effectively and tailor experiences to their audience's preferences. The rise of events like Summer Game Fest further illustrates this trend, offering diverse and engaging platforms that attract and involve various stakeholders in the gaming community. This shift marks the end of an era for collective gaming events like E3 and ushers in a new age of individualized, immersive, and globally inclusive gaming showcases.