Google uses over 200 ranking factors in their search algorithms, and dwell time
is one of them.
Dwell time is the amount of time a visitor spends on a web page when they
clicked on a link in search results, before they turn back to the SERPs.
Sounds similar to bounce rate?
That's the key reason why people often confuse dwell time with popular metrics
like bounce rate [https://www.spyfu.com/blog/bounce-rate/] and session
duration.
Dwell time is the amount of time spent on a web page whereas