Why The Death Of Cookies Could Make It So Only Google Wins - Serpstat Blog
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Manick Bhan Manick Bhan
12 min read
Why The Death Of Cookies Could Make It So Only Google Wins - Serpstat Blog

Google announced that their long-term plan to make third-party cookies obsolete in Chrome will now be delayed until 2023. So why is Google dragging their feet to the cookie apocalypse? Well, Google makes billions of dollars off third-party cookies in Chrome. Without a viable alternative to replace them, Google would see a significant drop in ad revenue. Here's everything digital marketers need to know about where Google's cookie phaseout stands, and what it could mean for the future of the industry.

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