Posted Feb 28, 2024
•
2 min read
Modern buyer personas for modern marketing with Jim Kraus
Jim Kraus, President of Buyer Persona Institute, joined us on CMO Convo to share why you need to move away from demographic-style personas and start using decisions and behaviors to understand your market.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
CMO Alliance
![How purpose-driven marketing drives ROI with Chloe Petherick [Video]](https://main-app-production-public.s3.amazonaws.com/tarq4bwuvcr9hffd1p9ada6dm2ov "How purpose-driven marketing drives ROI with Chloe Petherick [Video]")
Featured by HubSpot Hacks
