It's Not Just the Consumer that Reaps the Benefits of Personalisation - PerformanceIN
Posted Sep 16, 2015 3 min read
It's Not Just the Consumer that Reaps the Benefits of Personalisation - PerformanceIN

Personalisation. Personalised marketing. One-to-one marketing. These are just a few of the ways marketers are pushing the boundaries of relevance in today's digital world. Often coined as the most extreme form of targeted marketing, personalisation refers to targeting a [read more...]

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