In this video, we explore the best practices for operationalizing signal sharing between sales and marketing teams. Learn how to leverage tools like Slack to get real-time alerts about your ideal customer profiles (ICP) and monitor their behavior, including competitor research and event sign-ups. Discover how a seamless, integrated communication system can enhance collaboration and drive more targeted outreach throughout the sales cycle. From automated alerts to pipeline reviews, find out how to stay aligned and keep your teams working together effectively for better outcomes.