What is Zero-Party Data (and why you need it)
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Pedro S. R. Paranhos Pedro S. R. Paranhos
Posted Jul 2, 2021 10 min read
What is Zero-Party Data (and why you need it)

Zero-Party Data is personal information shared voluntarily, transparently, and directly by its source. But there's a lot more to it than that. Let's take a brief look at all these different data types to understand what makes Zero-Party Data so special.

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