In this video, Tim dives into the power of conditional content in emails using ActiveCampaign. Learn what conditional content is, how it works, and why it's beneficial for email marketing. Discover how you can tailor your email messages to specific audience segments based on interest, preferences, and data like tags or custom fields. Tim walks you through step-by-step implementation, using a Father's Day campaign as an example to show how to conditionally display a coupon code.