B2B Marketing today means thinking like a media company. 📺 This team transformed their approach by reframing content programs, building an in-house production hub, and treating executives and customers like talent. The result? Faster pivots, more relevant content, and stronger audience engagement.

✨ Key Takeaways:
• Think like a media network, not just a brand
• Phase transitions-don't overhaul everything at once
• Keep your sales team aligned when retiring old content
• Treat execs & customers as talent for authentic shows
• An in-house studio = agility in the fast-changing AI era