When launching a new SMS text message marketing campaign, there are a few ways to gauge its success: engagement, donations received, and optimization metrics collected and easily accessible on the Tatango platform. You don't have to do anything to see open rates, click-through rates, and other campaign data. Tatango does it all for you.

In this blog post, you'll learn three ways Tatango helps optimize your campaign and why it's a mistake not to take advantage of them. Keep reading to learn about some optimization mistakes we commonly see and how to avoid or fix them.