Without a well-thought-out podcast marketing strategy, it will be a challenge to watch your show rise through the ranks (unless you're a celebrity but sadly, that's not the case for many of us).

Throwing tactics at the wall and seeing what sticks without a clear strategy or measurement plan in place can be a waste of time at the end of the day. Especially for brands, creating a podcast marketing strategy for your team can help to mitigate a lot of questions they may have about the podcast's audience growth tactics.

Below, we're outlining a six-step process to creating a podcast marketing strategy you and your team will love.