Perhaps the most important percentage to any business is its conversion rate. Conversion rate refers to the percentage of customers that purchase something on any given site, which directly correlates to the amount of profit a business makes. Throughout the years, marketing styles have changed, along with the platforms that they use to advertise.

For example, newspaper advertising eventually changed to television marketing. Today, a time when smartphones are in the hands of nearly every adult (and most teens), advertising platforms have morphed to accommodate mobile users as well. Businesses are now feeling pressure to optimize their sites to appease to both desktop and mobile users to maximize conversions for their businesses.

But is one better than the other? Should you optimize for desktop over mobile, or vise versa? Our data answers your question!