While lead generation often chases the thrill of the immediate catch, it can be shortsighted in the grand scheme of B2B marketing. Enter demand generation-a holistic strategy that reliably pushes leads through the funnel, from initial awareness to staunch advocacy. It's not just about capturing interest but nurturing it, ensuring that when prospects are ready to buy, they're thinking of you.

In this article, we'll dive into the most crucial metrics that define successful demand generation. Plus, we'll gain insights from an expert marketer, shedding light on what brands are doing to truly stand out throughout the buying journey in crowded and competitive markets.