Most brands miss the mark. They chase tactics instead of understanding the customer. Empathy is the key to transforming your marketing. It starts with asking, "Will the person on the other side actually like this? On today's episode of the GaryVee audio experience Im sharing a recent Interview I did with BigThink. We tackle What traditional marketers get wrong when trying to reach their customers. We also discuss how the landscape of the internet and social media has evolved in the last decade and even touch on how I measure success! This episode is perfect for anyone looking to grow their brand or business! Enjoy :)