Associated with
Denise Castillo
Posted Nov 7, 2021
•
4 min read
What is the role of customer relationship management (CRM) in e-commerce?
Customer relationship management (CRM) systems allow companies to analyze their past, current, and future customers on a variety of levels. CRM is essential for any business, including e-commerce sites, because it allows them to grow and succeed. This article will discuss other functions of CRM in relation to e-commerce and how it differs from traditional CRM.
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