Associated with
Alla Valente
Posted May 23, 2022
•
9 min read
Forget The FUD: Four Factors Fueling TPRM Platform Adoption Today
Fear. Uncertainty. Doubt. Also known as "appeal to fear," fear-uncertainty-doubt (FUD) is a fallacy in which a person tries to create support for an idea (or technology) by attempting to increase fear towards an alternative. Since passage of Sarbanes-Oxley (SOX), the regulation that launched the era of compliance, technology sales have been predicated on creating [...]
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