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Posted Jan 14, 2025
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5 min read
Last Click vs. Spend Allocation: Finding the Right Partner Reward Structure for Your Brand
In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been paid out for the referral of a sale they presumably influenced. Let's discuss how commission is earned and rewarded in the channel.
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