The current attribution model is broken.

It doesn't work for CEOs who need to manage marketing.
It doesn't work for CFOs trying to fund marketing.
And it certainly doesn't work for CMOs being asked to justify marketing.

Join Deidre Hudson, VP Demand Generation & Growth and Theresa Anderson as they break down 3 dangerous myths facing GTM teams - - and the big truth we will need to face if we want to reclaim marketing's seat at the table.