Retail Adapts to the Digital Shift with Data-Driven In-Store Experiences
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Mark Enochs Mark Enochs
Posted Sep 14, 2020 6 min read
Retail Adapts to the Digital Shift with Data-Driven In-Store Experiences

Retail is still adapting to lower in-store traffic and changes in purchasing behavior, but by leveraging customer data, a brand can raise their in-store experience to keep engaging customers

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