Why Fit, Form, and Function Are the Keys to a Strong Athletic Brand
Associated with
Felix Thea Felix Thea
48 min read
Why Fit, Form, and Function Are the Keys to a Strong Athletic Brand

Being an athlete isn't a "look"-it's a way of life. Successful athletic brands know how to support that lifestyle beyond just making an athlete look good. Josh Sprague of Orange Mud sells hydration Packs for runners and riders, accessories, and lifestyle packs. In this episode of Shopify Masters, you'll learn his process for developing a product that creates the perfect balance between fit, form and function.

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