Ever wonder what incentives motivate shoppers to purchase, return, and recommend? Well, so did ActiveCampaign, and they surveyed 1,000 U.S. ecommerce consumers and discovered:

- How their 2024 spending plans compare to 2023.
- Whether brand loyalty can be bought with the right coupon, discount, or offer.
- Which incentives motivate each generation to buy more, buy more often, and encourage others to shop at favorite stores.