SMCP's three brands - Sandro, Maje and Claudie Pierlot - allow consumers worldwide to inject a dose of the coveted "French chic" aesthetic into their wardrobes. But the group's continued success can't be chalked up to design strength alone: it also comes down to a smart retail strategy.
Ahead, a look at the growth of SMCP, and how they're using digital to surge ahead in the retail race.