Marketing is about appealing to your niche. You map out account-based campaigns. You scrutinize Google Analytics metrics like bounce rate, conversion rate, and customer acquisition across various marketing channels for your Shopify eCommerce store. The focus is on appealing to the most specific targets possible.

But what we've described here is something known as micro marketing. There's macro marketing to take account of too. Let's take a look at how this should be impacting your approach moving forward.