B2B buyer behavior explained: Online, offline or omnichannel?
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Denise Castillo Denise Castillo
Posted Nov 17, 2021 4 min read
B2B buyer behavior explained: Online, offline or omnichannel?

Our latest research tells us that when it comes to B2B buyer behavior, e-commerce is buyers' preferred avenue for completing purchases. But the purchasing process today has its hurdles - and these hiccups are forcing buyers to look offline for help.

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