The power of agencies has always been in their creativity.
With compelling storytelling, agencies run meaningful campaigns that move consumers and build their client's business.
In recent years, many big players in the consulting world have added media and creative units to their offerings, winning pitches and running campaigns that agencies traditionally won.
So how can you maintain your position with clients?
Enter analytics for agencies. Keep reading to find out the risks agencies face now and three tips to hold onto your clients and win more using the right data.