We're launching a new regular column called News You Can Use-an ongoing round-up of recent newsworthy articles related to e-commerce and online marketing that we want to make sure you don't miss. Everyone's so busy, we know it can be tough for our customers to stay on top of what's happening and why it matters, so we'll be focused in particular on news and information we think will impact you and that you can use in a practical way.

In our inaugural edition, Google Analytics brings deeper integration of SEO reporting, Pinterest makes some big changes to their activity feeds, Google finishes rolling out its mobile algorithm, Facebook IQ helps you market smarter this Summer, and Oracle shares how to build a better e-commerce content marketing strategy.