10 min read
What is CLV? Why Customer Lifetime Value Matters
CLV is a measurement of how valuable a customer is to your company with an unlimited time span as opposed to just the first purchase. Learn how to calculate CLV, why it's important, what it's used for and why it is important to your business.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Mailchimp
Featured by Salesforce
